Rebecca Boyer

E-Commerce Growth Manager | DTC & Marketplace Strategy

Scaling multi-million-dollar brands through conversion optimization, cross-channel lifecycle strategy, and operational excellence.

+146% Shopify Conversion Lift | +346% Lifecycle Open Rate Boost | ~$7M Digital Ecosystem Operations

Why E-Commerce Operations & Growth Strategy?

My background bridges two critical sides of modern e-commerce: technical architecture and data-driven growth. Starting in Unix systems administration laid a foundation in technical efficiency, which I paired with formal UX Design and Technical Communications education. Today, I leverage AI-driven workflows, lifecycle automation, and multi-channel marketplace strategy to build end-to-end commerce ecosystems that deliver bottom-line revenue growth.

Skill Pillar	Specialized Expertise & Tooling
DTC & Marketplace Management	Shopify, WordPress, WooCommerce, Amazon (Seller/Vendor Central), Target, Walmart, Kohls, DISCO/Rithum, TikTok Shop, Faire, Airgoods
Lifecycle & Conversion (CRO)	Email & SMS Marketing Automation, Deliverability Optimization, Segmentation, A/B Testing
UX & Technical Execution	UX Design, Technical Documentation, Content Management, SEO & Merchandising
Modern Workflow Acceleration	AI-assisted content optimization, generative workflow scaling, multi-channel performance tracking